Below the lights

This concept showcases my two proposed creative directions for CBRE’s ‘Below the lights’ two pager.

The first route draws inspiration from the vibrant night lights of Piccadilly, using rich gradients that blend warm and cool tones against a dark background.

The second route, inspired by the ‘Below the Lights’ website – combines a modern sans serif for body text with a sophisticated serif for headers and pull quotes, creating a clean yet characterful look.

Information redacted for confidentiality.